a. Maintain ongoing communications to present compelling offers that can’t be turned down. b. Follow up with customers to see how they’re enjoying the benefits of their purchase and to suggest products or services that would increase their satisfaction. c. Track your customers’ usage and buying patterns to suggest purchases right before they actually need them 潮州圈

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Business The secret to success lies in identifying and mastering the techniques that will work for your business. There are many strategies you can use and some will be more valuable to you than others. It’s important to know the difference between ‘good ideas’ and ‘good ideas that I can put into practice that are right for my product/service and my prospects.’ In general, all marketing efforts fall into three general categories 1. Increasing the number of customers or clients. 2. Increasing the value of the average transaction. 3. Increasing the frequency of re-purchases. Your goal – your mission, should you decide to accept it – is to design systems and programs that surround these three categories of growth strategies. Here are just a few ways to improve each of these key growth areas: How To Attract More Customers a. Select a niche market that you can easily reach and dominate. b. Develop an education-based marketing program that motivates prospects to contact you to learn more about how you can help them. c. Establish a robust referral program that can open new channels of growth d. Give your customers the opportunity to "go on record" by giving you testimonials about your great product and/or service How To Increase The Value of An Average Transaction a. Up-sell your customers to add on to their purchase b. Suggest accessories, add-on items, and other services that complement your customer’s purchase c. Create value-added packages that would cost more if purchased separately How To Increase the Frequency of Re-purchases? a. Maintain ongoing communications to present compelling offers that can’t be turned down. b. Follow up with customers to see how they’re enjoying the benefits of their purchase and to suggest products or services that would increase their satisfaction. c. Track your customers’ usage and buying patterns to suggest purchases right before they actually need them (This will effectively keep your competition out of the picture entirely). d. Deliver uncommon customer service by going the extramile e. Perform stealth surveys with your customers from time-to-time to gauge their level of satisfaction Most business owners focus too much of their time and money on getting new customers when what they should do is spend more time on maximizing the transaction value and laying the groundwork for a repeat purchase. It’s easier and less expensive to sell to an existing customer than a first-time buyer. You don’t have to build trust with an existing customer, so there are fewer obstacles that need to be overcome before the deal is sealed. About the Author: 相关的主题文章: